Marketing is constantly evolving, and it can be difficult to keep up with the latest trends. To help you out, this list complies 8 trends that are currently shaping the marketing world. From the rise of short video content and online advertising, to the introduction of AI, these trends will help you stand out and stay relevant with your marketing strategies.

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1. Short Videos

Short, snappy content will win in 2023. The prevalence of TikTok, Instagram Reels, and YouTube Shorts shows consumers want fast-paced, easy-to-digest content from companies.

 

2. Digital Dominance

In our increasingly digital age, it’s no surprise that print advertising is on the decline. People these days are glued to their devices more than ever - and online advertising is becoming the best way to reach consumers.

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3. Blogging 

Blogs provide a consistent hub of educational, entertaining, and engaging content that keeps consumers on-site and loyal. Not only does blogging help increase brand credibility and drive conversions, but it’s one of the most common ways for consumers to discover new companies.

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4. Direct Messaging

With a website, social media sites and online advertising comes direct messages from consumers on multiple platforms. This can be challenging to manage but quick response times are crucial with possible leads.

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5. Storytelling 

Storytelling makes you more relatable and personable. People connect with stories because they provide context, emotion, and engaging content. 

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6. Email Marketing

The growing need for personalization means brands have to enhance their email marketing strategy to create powerfully unique experiences. This will be done through consistent touches, branded designs and dynamic content.

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7. Artificial Intelligence

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence will drive enormous change. AI marketing tools can be used to create high-quality ad copy, emails, landing pages, blogs, social media posts and more. 

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8. SEO

Search Engine Optimization can help boost your authority and credibility online, because the higher that your website ranks on search engines, the more trusted your business will seem to both your target audience and search engine crawlers. This can boost brand reputation and encourage visitors to trust and engage with the brand.

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Ariana Berta

Posted 8/20/23